Ramsay Innovations

Delivering world-class financial performance for marketing & digital agencies
Delivering world-class financial performance for marketing & digital agencies
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Digital And Marketing Agency Financial Performance Insights

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    • Financials

    Predicting Existing Client Revenue for Your Agency

    Revenue is the lifeblood of a business, and understanding how to accurately predict it is essential for any successful organization. The first step to predicting revenue is knowing your existing client revenue. This includes all of the revenue from clients that started working with you before the beginning of your fiscal year.
    Management

    What is Resource Planning and Why Is It Important?

    How should you approach resource planning for your agency? Your team is overworked. Your profit margins are lower than you would like. Are you burning out your team by not hiring enough? Burnout leads to turnover, which leads to client turnover. And if you’re not efficient, you’re leaving money on the table.
    Management

    The Second Question Test: How to Determine if Your Agency has a True Differentiator

    The Second Question Test is a two-part inquiry. First, you must answer the differentiator question: “What distinguishes your business from competitors?” Oftentimes, I find that agency owners have similar answers to this query; they tout their great customer service, data-driven capabilities, and senior personnel.
    Management

    Preparing Your Agency: How to Be Recession-Proof

    It won’t be long until the next recession hits, and when it does, it will have a considerable impact on all businesses. If you’re an agency owner or executive, you must take precautions now to prepare for the inevitable downturn.
    Financials

    Your Annual Budget is Your Strategic Plan

    For agency owners, your annual budget is a reflection of your strategic plan. It’s essential to create a budget that not only meets the cash flow needs of the organization but also reflects the goals you want to achieve.
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